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Research papers

The impact of the Internet on the selling and distribution of cars

There is currently unprecedented attention being focussed on car retailing and distribution. The speed of growth of the Internet retailing phenomenon has caught most traditional retailers “napping” and in the main they have been forced out...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: David Jamieson
June 15, 2000
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Citation

Jamieson, D. (2000a, June 15). The impact of the Internet on the selling and distribution of cars. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-impact-of-the-internet-on-the-selling-and-distribution-of-cars


Research papers

An email from the edge

It is a complex, tangled and now seemingly somewhat fragile web that we have woven. The online population is now around 260 million people, just over 40% in the US. We are probably headed for 300 million this year. It has at least doubled since the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: David Pring
June 15, 2000
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Citation

Pring, D. (2000a, June 15). An email from the edge . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-email-from-the-edge-


Research papers

Conducting marketing and opinion research using the Internet

ESOMAR has issued this Guideline to protect the interests both of Internet respondents and of the users of Internet research findings. Because information technology and the Internet are evolving and changing so rapidly it is not practicable to...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: ESOMAR B.V.
June 15, 2000
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Citation

B.V., E. (2000a, June 15). Conducting marketing and opinion research using the Internet. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/conducting-marketing-and-opinion-research-using-the-internet


Research papers

The Internet and the changing role of market research

Internet based research is very experimental in nature due to the rapid development of the Internet. Because of this rapid growth, theory has been slow to catch up. As Harris (1997) points out, marketing activities on the Internet can largely be...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Peet Venter, Meyer Prinsloo
June 15, 2000
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Citation

Venter and Prinsloo (2000a, June 15). The Internet and the changing role of market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-internet-and-the-changing-role-of-market-research-5578


Research papers

CATI, CAPI and web interviews

The Internet offers several versatile new technologies which can be applied not only to interviewing Internet users but also as a new and superior means to solve problems for which CAPl is presently used. Internet-based interviewing is not just for...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Iain MacKay
June 15, 2000
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Citation

MacKay, I. (2000a, June 15). CATI, CAPI and web interviews. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/cati-capi-and-web-interviews-5566


Research papers

Moving marketing research activities to the Internet

Marketing research is a multi-dimensioned discipline. There are alternatives as to how one might go about reducing the risk of a bad decision. So, while the role of research, may be pretty simple, exactly what research to conduct in a given situation...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Karl Irons
June 15, 2000
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Citation

Irons, K. (2000a, June 15). Moving marketing research activities to the Internet . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/moving-marketing-research-activities-to-the-internet-


Research papers

How internet advertising works

The rapid increase in the number of people who can and do access the Internet, has resulted in similarly strong increases in the amount of money spent for online advertising. This increase in spending makes it more and more important that the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Rex Briggs, Horst Stipp
June 15, 2000
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Citation

Briggs and Stipp (2000a, June 15). How internet advertising works . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-internet-advertising-works-


Research papers

Research methods on the Web

As the Internet has now become a legitimate and often critical business medium, it has also forced those of us in the market research profession to confront a wide assortment of new challenges, including reevaluating traditional market research...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Caroline Eichman
June 15, 2000
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Citation

Eichman, C. (2000a, June 15). Research methods on the Web. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-methods-on-the-web-5574


Research papers

Research, politics, and the web can mix

This paper presents results of a conjoint measurement study on a political platform. In terms of process, the paper first presents activities needed to take conjoint measurement from a personal interview to the Internet. In terms of results, the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Howard R. Moskowitz, Alex Gofman, Prasad Tangaturthy, Madhu Manchaiah, Dorit Cohen
June 15, 2000
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Citation

Moskowitz, Gofman, Tangaturthy, Manchaiah and Cohen (2000a, June 15). Research, politics, and the web can mix. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-politics-and-the-web-can-mix